Mike Catherall's Portfolio

New Work

2011-04-27T15:07:00.000-07:00

To see all new work, click here Immersion Creative.

Pardon Services Canada

2009-05-09T21:17:00.001-07:00

Comor

2009-02-16T00:30:00.001-08:00

(Immersion, 2009)

Pardon Services Canada - Billboard

2009-01-19T01:51:00.001-08:00

(Immersion, 2009)

Pardon Services Canada - Collateral

2008-12-08T13:54:00.000-08:00

Bar Coasters

No, you do, no, you do.

Mouse pads

I don't know about you, but I like to cover things up with my mouse.

(Freelance, 2008)

Shake 'em Buns

2008-11-28T13:34:00.001-08:00

(Ogilvy and Mather Hong Kong, 2008)

Pardon Services Canada - TV

2008-11-28T12:20:00.000-08:00

Pardon Services Canada - Print

2008-11-26T18:00:00.001-08:00

(Freelance, 2008)

Pardon Services Canada - Postcards

2008-11-13T12:18:00.000-08:00

(Freelance, 2008)

Pardon Services Canada - Website

2008-11-03T17:49:00.000-08:00

On the new Pardon Services Canada website, your fingerprints follow you as you click through the Ten Steps.

Try it here: Remove Your Record

(Freelance, 2008)

Pardon Services Canada - Business Card

2008-09-29T15:47:00.000-07:00

(Freelance, 2008)

Mercedes-Benz

2008-09-15T11:04:00.001-07:00

HEADLINE
Leave convention in a cloud of dust.

COPY
Sophisticated, sporty and spacious, the new C-Class Estate has everything you'd expect in a luxury car, except for stereotypes. With two different models, the Elegance and Avantgarde, and 5 engines to choose from, the new C-Class Estate is unlike anything else on the road.

(Ogilvy and Mather Hong Kong 2008)

Western Union

2008-09-15T10:07:00.000-07:00

SIGN ONE
Be Careful
Pickpocket Area
Ahead

SIGN TWO
Too Late

SIGN THREE
Call Dad
Western Union

SIGN ONE
Overpriced
Designer Goods
Next 10 M

SIGN TWO
Your New $18,700 Handbag

SIGN THREE
Call Home
Western Union

SIGN ONE
All-night
Tequila Party
Next Right

SIGN TWO
Forgot Your PIN#?

SIGN THREE
We Can Help
Western Union

This was an outdoor stunt set up in various areas around Hong Kong.
(Publicis Hong Kong 2007)

Jox and Sox

2008-09-15T10:06:00.000-07:00

This ad ran in Australia through November and December 2003.

(PDP 2003)

My Business Card

2008-07-26T08:12:00.000-07:00

Geese don't normally lay eggs in the fall. So I had a hard time tracking these down. However, one day, I came across a lady who had a bird that was "confused" as she called it. I knew I was on to a strange coincidence. She was reluctant to part with the eggs at first, but she agreed once she heard of my quest. Now all I need is my eye of newt and toe of frog.

(Self Promotion 2008)

Freelance Copywriter in Asia

2008-07-16T05:04:00.001-07:00

My logo for freelance copywriting in Asia. Shna!

(2008)

Bentley Motors

2008-07-06T02:56:00.000-07:00

(Samples from a 25-page booklet. Click for larger size.)

I was stoked when Bentley chose me for this job. While not the most creative example in my portfolio, I was proud of this piece, so I thought I'd include it.

Simmons Mattress Gallery - Radio

2008-07-05T09:49:00.000-07:00

Henry the Eighth
This spot won a silver at the Summit Awards in 2007.

Cleopatra
Here's the sequel.

(Creative Wonders 2005)

Disney Garlic Promotion

2008-07-05T09:46:00.001-07:00

Disney had US $200 to promote their Halloween Night Pass, so we spent the money on actresses and monster costumes and the rest on garlic.

"Garlic?"
"Sure."
"It's good."
"It's brilliant!"
"Sure. And cheap!"
"Yes!"

(Ogilvy and Mather Hong Kong 2007)

Renaissance

2008-06-30T02:40:00.000-07:00

I like the body copy in this ad. Also, I think it's a sexy piece, so I'll include it as well.

(Publicis Hong Kong 2007)

Ethical Funds

2008-06-30T01:38:00.002-07:00

(Creative Wonders 2005)

Runaway Bay Marine Expo

2008-06-30T01:38:00.001-07:00

This ad ran on every station in Queensland in March 2004.

(PDP 2004)

Adidas

2008-06-30T01:36:00.000-07:00

Pardon Services Canada - 5-second Spots

2008-06-30T01:02:00.000-07:00

Don't blink...they're fast.